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Freelance head of marketing for SME B2B companies (Dutch speaking)

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Content Strategy
Growth strategy
Paid social


Do you want to scale up but don't know how? Do you have no control over the number of leads that come in, meaning you cannot forecast? Selling a B2B product or service is not the same as selling a mobile phone. Buying cycles are long and complex and involve many stakeholders.

Marketing is often made unnecessarily difficult, but in fact, the starting point is a good story and a thorough understanding of your target group. Real success comes when you are present and share valuable information that helps (potential) buyers in their decision-making process. You do this by being present on the channels where your target group is actually located.

I have helped companies that are in the same boat with a solid strategy and solving this puzzle.

I provide a long-term strategy and am a reliable advisor. I guide you through the B2B marketing landscape and have the capacity to implement plans. Go for predictable growth without costing you extra time and sky-high invoices.

Over the past 7 years I have run B2B companies such as Gradient, Peecho, ContentKing and Webfleet with their marketing.

Nice, but what did that get them, you ask?

  • Helped Webfleet increase their SEO requests.
  • Set up the complete go-to-market strategy for Peecho and doubled the number of inbound leads.
  • Helped Gradient implement their account-based marketing strategy.

What exactly I can help you with:
→ SEO and content strategy (deep expertise)
→ Account-based marketing: achieve 80% of the result with 20% of the budget with a targeted focus on your ideal customer
→ Help you map out your ideal customer profile
→ Help you determine which channels to put money into for the best results
→ Google Ads, LinkedIn Ads, lead gen automation (broader expertise)

If you made it all the way here, I suggest having a cup of coffee 😉