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Go-to-market, Marketing Technology and Marketing Operations

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Conversion Rate Optimisation
Marketing automation


πŸ‘‹ About me

I’m an experienced marketer helping B2B SaaS startups scale. I support the technical side of marketing that is often neglected, with a passion to help startups measure results and optimize their efforts.

In collaboration with founders and growth marketing teams, I help to build scalable, repeatable go-to-market workflows and achieve marketing results faster.

In my most recent role at an enterprise B2B SaaS company, I led and collaborated with teams across the go-to-market organization from startup to IPO to public company. Previously, I was a startup founder and prior to that I gained broad business consulting experience while assisting clients with their go-to-market, analysis, web development and design efforts.

I’m excited to collaborate and help you scale.

πŸ’ͺ Strengths

If you’re a founder that is early in your marketing process or planning to scale your marketing team (either with or without a head of marketing in place) and programs, this is a great time to engage.

We’ll work together to ensure you have systems in place to measure the outcomes in a way you understand before you scale. We will set your team up with a solid technical foundation so they can focus on scaling your business and growing your marketing team.

One highly-targeted approach is a 90-day marketing readiness engagement, tailored to your business and designed to implement systems that will scale with you. If you're hiring a head of marketing or digital marketers but have not yet implemented tracking and measurement, let's talk.

Note: I will let you know if I am not the best option for your request. For example, if you are looking for an agency to manage your paid advertising or a social media manager, I will recommend that you engage with someone that is dedicated to those areas.

πŸš€ Services

βœ… Marketing readiness assessment
βœ… Analytics and reporting
βœ… Web development, instrumentation and performance
βœ… Marketing operations and automation
βœ… Marketing technology evaluation, implementation and integration
βœ… Customer lifecycle workflows and automation
βœ… Digital marketing metrics and optimization
βœ… Technical SEO

πŸ› οΈ Tools

Hubspot, Salesforce, Marketo, Segment, Snowflake, Google Analytics (Universal and GA4), Google Ads, Google Search Console, Google Tag Manager, Looker, Domo, Wordpress, Webflow, Visual Website Optimizer (VWO), Optimizely, Moz, 6sense, Hootsuite, Open AI, SQL, and more.