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Translating eComm consumer insights into campaigns that drive growth ๐Ÿ“ˆ

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Conversion Rate Optimisation
Growth hacking
Paid social


Hi there, thanks for checking out my profile.

I am a results-driven Growth Marketing Expert and Paid Social Manager with over 7 years of experience in the digital products sector and startup environments.

My focus is on Growth Strategy and Performance Marketing. I've conducted hands-on experiments and A/B tests to drive User Growth via paid and organic channels. Additionally, I've helped companies achieve profitable returns on advertising spend (ROAS) through diverse marketing campaigns targeting global markets.

I'm actively seeking opportunities in tech companies with interests in Apps, E-commerce, B2C products, or SaaS solutions.

My most significant achievements include:

Leading paid campaigns that resulted in a 4~5x ROAS through Facebook advertising.
Successfully acquiring over 40,000 email leads, surpassing the target by a substantial margin on Indiegogo for a crowdfunding project.
Generating over 165% organic growth, amassing 13,000 followers on Facebook within 4 months through viral video content.
I excel in Full-Stack Growth Marketing Strategies and specialize in Paid Social (Facebook, Instagram, Tiktok, and Pinterest Ads). I also have practical experience in Paid Search (Google Ads) and data analysis, working with platforms like Google Analytics, Facebook Ads Manager, and Shopify Analytics.

My skills encompass Performance Marketing, Growth Marketing, A/B Testing, Campaign Optimization, Lean Experimentation, AARRR Framework, Lead Generation, Branding, and Communications.