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8+ years as a Product Marketer with international work experience

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Copywriting
Growth strategy
Management
Marketing automation
Social media

Description

Starting my career at FOX Broadcasting, I quickly realized the power of storytelling and its impact on an audience. My transition to the world of SaaS and tech was a natural progression. Now with 8+ years of sales/marketing experience, I specialize in creating narratives not just for sports fans but for global markets, tailored to the target audience, and underpinned by data-driven insights.

While serving as the Global Director of Product Marketing at Surreal Technology (HeyGen.com), I orchestrated strategies that led to an astonishing 1000% growth in annual recurring revenue within just half a year. This milestone wasn't just a win for me; it was a testament to the effectiveness of combining analytical rigor with creative strategy and collaboration with a strong technical team.

What sets me apart is my expertise in Generative AI. At Charactr, Inc., I spearheaded AI-driven marketing strategies, resulting in a 200% increase in user sign-ups and a 1000% surge in social media followers. I'm not just using AI as a tool, I'm leveraging it as a strategic partner that helps in optimizing KPIs in real-time.

The amalgamation of my diverse skills allows me to offer what many can't—global perspectives infused with cutting-edge technology know-how. My stints in Los Angeles, Hong Kong, and Shenzhen have given me unique insights into both Western and Eastern markets, making me a versatile asset for any forward-thinking company.

With proficiencies ranging from digital marketing, brand strategy, and E-commerce to more specialized skills like generative AI and market research, I'm equipped to tackle the most complex marketing challenges. By choosing me, you're not just getting a marketer; you're gaining a strategic partner committed to driving both immediate and long-term success.

Feel free to reach out to me for any collaborations or opportunities. Thank you!