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Fractional CMO + growth marketing for B2B SaaS

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Content Strategy
Growth hacking
Growth strategy


๐Ÿ‘‹ Welcome on my profile. Keep reading if:
- You're the founder of a SaaS start-up and need support with marketing,
- You're CMO at a SaaS start-up or scale-up and need ad-hoc support with campaign management.

My name is Michelle, and I am a pragmatic former Head of Marketing at B2B SaaS businesses.

With over 7 years of experience, I specialise in building marketing teams, working on product positioning, go-to-market strategies, and coordinating campaigns. I make decisions based on data and research, both qualitative and quantitative. This might seem like a mixed bag, but in my view product marketing and the right messaging is the basis for every campaign that follows.

๐Ÿ“ˆ Previous results
- Account-based marketing campaigns via LinkedIn and Meta. Results in 3 months: 117 engaged accounts, 80 newsletter subscribers, 32 free trials, 10 opportunities generated (value: โ‚ฌ250 000). Amount spent: โ‚ฌ9 500.
- Growth of organic web traffic by 5K visitors a month (+10%), generating approx. 45 leads a month.
- Conducting market research and working on new product positioning + implementation (adjusting materials, improving website content, team training). Conversion rate improved from <1% to 2% with messaging improvements.
๐Ÿ‘ฉ๐Ÿผโ€๐Ÿฆฐ About me
๐Ÿ“ Along with my boyfriend, I live in the port of Valencia.
๐Ÿง—โ€โ™‚๏ธ I enjoy climbing, hiking, and beach volleyball.
๐Ÿˆโ€โฌ› My cats might show there faces in a digital meeting.
๐Ÿ‡ณ๐Ÿ‡ฑ I am from the Netherlands, and studied in Utrecht, Mexico City, Toronto and Valencia.
๐Ÿ‡ฌ๐Ÿ‡ง ๐Ÿ‡ช๐Ÿ‡ธ ๐Ÿ‡ณ๐Ÿ‡ฑ I am comfortable working in Dutch, English, and Spanish, and work at an international level.

Let's have a digital coffee!