A senior performance marketing team leader with hands-on global campaign management and data analytics experience focusing on B2B revenue growth in the past few years.Private information
I have 7+ years of hands-on paid user acquisition and digital analytics experience, and I also built performance marketing teams from the ground up. My team and I’ve created and scaled global Facebook, Instagram, LinkedIn, Apple Search Ads, and Google Ads app campaigns for our SaaS product and managed to continuously grow revenue while keeping a 100% “instant ROAS” and a healthy CAC/LTV ratio with 6-figure budgets. I have also created digital strategies for a wide variety of clients, from banking to e-commerce.
I was the go-to person in every company for digital analytics-related projects, including measurement planning, GTM setup, app analytics, mobile and web attribution, and user property management.