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Experienced PPC Marketer| Data-Driven & Creative Strategist

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Analytics
Paid social
PPC

Description

I have over 4 years of experience in PPC marketing, and I also possess some knowledge and experience in SEO, email, and content marketing.

My strong suit is analytics โ€“ uncovering the narrative hidden within raw numbers, graphs, and tables. Recently, I delved deep into automation in PPC marketing, including smart bidding and conversion tracking. ๐Ÿ“ˆ

But while technology is advancing rapidly, and paid advertising platforms offer a wealth of options for targeting and bidding, It remains the responsibility of a skilled marketer to ask essential questions ๐Ÿง

-Who is our target audience?
-Where do they stand in the conversion funnel?
-What messages or experiences do they need to establish a positive relationship with our brand, potentially leading to a purchase?

Over the past few years, I have managed PPC campaigns for SaaS companies in both B2B and B2C, ranging from $10 individual purchases to $200 monthly subscriptions. I have also worked with high-traffic magazines.

Among the strategies I have implemented or been a part of, and observed their positive impact:

โœ… Improved conversion tracking: For one account, I transitioned from focusing solely on purchase conversions in Google Ads to tracking all steps users take before making a purchase, such as visiting the website, signing up, or filling out forms. This approach broadened the audience Google's automation deemed valuable, resulting in a doubled revenue within a few months.

โœ… Restructured campaign keywords and match types based on keyword meaning, intent, and performance, thereby enhancing the effectiveness of smart bidding.

โœ… Utilized remarketing strategies: Not every campaign should be solely focused on sales. Sometimes, it's about building brand awareness, acquiring leads, and preparing the audience to make a purchase when the time is right. This approach proved particularly effective with social media campaigns.