I have over 4 years of experience in PPC marketing, and I also possess some knowledge and experience in SEO, email, and content marketing.
My strong suit is analytics – uncovering the narrative hidden within raw numbers, graphs, and tables. Recently, I delved deep into automation in PPC marketing, including smart bidding and conversion tracking. 📈
But while technology is advancing rapidly, and paid advertising platforms offer a wealth of options for targeting and bidding, It remains the responsibility of a skilled marketer to ask essential questions 🧐
-Who is our target audience?
-Where do they stand in the conversion funnel?
-What messages or experiences do they need to establish a positive relationship with our brand, potentially leading to a purchase?
Over the past few years, I have managed PPC campaigns for SaaS companies in both B2B and B2C, ranging from $10 individual purchases to $200 monthly subscriptions. I have also worked with high-traffic magazines.
Among the strategies I have implemented or been a part of, and observed their positive impact:
✅ Improved conversion tracking: For one account, I transitioned from focusing solely on purchase conversions in Google Ads to tracking all steps users take before making a purchase, such as visiting the website, signing up, or filling out forms. This approach broadened the audience Google's automation deemed valuable, resulting in a doubled revenue within a few months.
✅ Restructured campaign keywords and match types based on keyword meaning, intent, and performance, thereby enhancing the effectiveness of smart bidding.
✅ Utilized remarketing strategies: Not every campaign should be solely focused on sales. Sometimes, it's about building brand awareness, acquiring leads, and preparing the audience to make a purchase when the time is right. This approach proved particularly effective with social media campaigns.