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SaaS copywriter and content marketer. UX/CRO/SEO 10+ years experience

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Content Strategy
Conversion Rate Optimisation


Hi, I'm Phoebe 👋

I’m a native English SaaS copywriter based in Amsterdam.

I can help you with:

  • Messaging, positioning and CRO
  • Web and UX copy
  • SEO strategy and optimisation


  • get results

  • am super friendly

  • always deliver on time and on budget

If you’re looking for copy that gets your customers from ‘hmm’ to ‘hell yeah!’ - I’m ya gal.

How I work: No stress. No BS.

  1. Initial call
    Once we say hi, we'll dive into a quick call to chat about everything from your business goals and timelines to your budget and beyond. This is the opportunity to get to know you and your project inside and out. And if we're a good match, I’ll send a detailed statement of work and a firm quote that covers everything we discussed. You'll never be hit with any surprise costs.

  2. Research and analysis
    Whatever kind of project we’re working on, I’ll do some initial research into your customers, competitors and industry. Plus, dive into any tools or docs you send me to help me get to know your business and the direction of the messaging.

  3. Wireframing and content writing
    Of course, this bit changes depending on what we’re working on. If we’re working on developing your SEO or content strategy, then I’ll be writing that up. If we’re working on webpages, messaging or UX, I’ll create a doc or work straight in Figma and leave comments on my thought process so you always have full context on the copy and how the design fits.

  4. Feedback round
    Once we’re ready, I’ll send you the documents. All my project pricing includes two feedback rounds. If things aren’t right the first time, I’ll investigate and revise until it’s perfect. But I’m pretty confident we’ll never need to go beyond two.

Then boom - you’re ready to launch!