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Marketing Ops, Analytics, Automation & Strategy

Growth strategy
Marketing automation

Hey, Anya here! I'm a curious marketing self-starter and lifelong learner, specialising in analytics, marketing ops, automation, and strategy. After working with 40+ businesses, I noticed that the marketing team regularly faced challenges leveraging and tracking marketing data, and implementing efficient operational processes. Driven by my love for data and analytics, I embarked on a mission to close the digital knowledge gap by offering modern Marketing Ops & Analytics solutions that are both accessible and affordable. I aim to empower small-medium businesses to thrive in the digital landscape while ensuring that every client achieves their business goals and learns something new. Services include: - Website analytics and tracking (GA4, Matomo, Piwik Pro, Plausible, Fathom) - Conversion/campaign tracking (all ad platforms) - Marketing automation (Zapier, Make.com, Google Apps Script) - Data analytics, data management, performance analytics - Reporting and Data visualisation (Looker Studio, Tableau) - Digital Marketing strategy - PPC & SM advertising and campaign optimisation - Email Marketing - Training and Education sessions Some testimonials: - "Anya is an exceptional marketing and analytics specialist. With her expertise, she helped us set up Google Analytics and Google Ads from scratch. Thanks to her knowledge and skills, we were finally able to make informed decisions based on our data, which saved us tens of thousands of pounds. Anya's contributions have opened up a new world of opportunities for our business. We'd hire her again in a heartbeat" "Anya is one of the most talented people I’ve worked with. She is exceptional at problem solving, highly adaptable and is always persistent in finding working solutions. Anya is technically gifted and a great communicator, which means it’s always been a pleasure working together." "Anya has been instrumental in setting up Google Analytics 4 and other measurement infrastructure for our clients, showcasing her expertise in data and analytics. Her marketing and automation skills have truly streamlined our clients' processes, resulting in increased efficiency. We are grateful for her contributions and highly recommend her services to others." Tool stack: Google Analytics 4, Google Ads, Google Tag Manager, Looker Studio, Tableau, Hubspot, Salesforce CRM, Pipedrive, MailChimp, MailerLite, Matomo Analytics, Piwik Pro, Plausible, Fathom, Zapier, Make.com, Webflow, Hotjar, Hootsuite, Meta Ads, LinkedIn Ads, Unbounce, BigQuery

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SaaS copywriter and content marketer. UX/CRO/SEO 10+ years experience

Content Strategy
Conversion Rate Optimisation

Hi, I'm Phoebe 👋 I’m a native English SaaS copywriter based in Amsterdam. I can help you with: Messaging, positioning and CRO Web and UX copy SEO strategy and optimisation I… get results am super friendly always deliver on time and on budget If you’re looking for copy that gets your customers from ‘hmm’ to ‘hell yeah!’ - I’m ya gal. How I work: No stress. No BS. Initial call Once we say hi, we'll dive into a quick call to chat about everything from your business goals and timelines to your budget and beyond. This is the opportunity to get to know you and your project inside and out. And if we're a good match, I’ll send a detailed statement of work and a firm quote that covers everything we discussed. You'll never be hit with any surprise costs. Research and analysis Whatever kind of project we’re working on, I’ll do some initial research into your customers, competitors and industry. Plus, dive into any tools or docs you send me to help me get to know your business and the direction of the messaging. Wireframing and content writing Of course, this bit changes depending on what we’re working on. If we’re working on developing your SEO or content strategy, then I’ll be writing that up. If we’re working on webpages, messaging or UX, I’ll create a doc or work straight in Figma and leave comments on my thought process so you always have full context on the copy and how the design fits. Feedback round Once we’re ready, I’ll send you the documents. All my project pricing includes two feedback rounds. If things aren’t right the first time, I’ll investigate and revise until it’s perfect. But I’m pretty confident we’ll never need to go beyond two. Then boom - you’re ready to launch!

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