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Marketing Ops, Analytics, Automation & Strategy

Marketing automation
Growth strategy

Hey, Anya here! I'm a curious marketing self-starter and lifelong learner, specialising in analytics, marketing ops, automation, and strategy. After working with 40+ businesses, I noticed that the marketing team regularly faced challenges leveraging and tracking marketing data, and implementing efficient operational processes. Driven by my love for data and analytics, I embarked on a mission to close the digital knowledge gap by offering modern Marketing Ops & Analytics solutions that are both accessible and affordable. I aim to empower small-medium businesses to thrive in the digital landscape while ensuring that every client achieves their business goals and learns something new. Services include: - Website analytics and tracking (GA4, Matomo, Piwik Pro, Plausible, Fathom) - Conversion/campaign tracking (all ad platforms) - Marketing automation (Zapier, Make.com, Google Apps Script) - Data analytics, data management, performance analytics - Reporting and Data visualisation (Looker Studio, Tableau) - Digital Marketing strategy - PPC & SM advertising and campaign optimisation - Email Marketing - Training and Education sessions Some testimonials: - "Anya is an exceptional marketing and analytics specialist. With her expertise, she helped us set up Google Analytics and Google Ads from scratch. Thanks to her knowledge and skills, we were finally able to make informed decisions based on our data, which saved us tens of thousands of pounds. Anya's contributions have opened up a new world of opportunities for our business. We'd hire her again in a heartbeat" "Anya is one of the most talented people I’ve worked with. She is exceptional at problem solving, highly adaptable and is always persistent in finding working solutions. Anya is technically gifted and a great communicator, which means it’s always been a pleasure working together." "Anya has been instrumental in setting up Google Analytics 4 and other measurement infrastructure for our clients, showcasing her expertise in data and analytics. Her marketing and automation skills have truly streamlined our clients' processes, resulting in increased efficiency. We are grateful for her contributions and highly recommend her services to others." Tool stack: Google Analytics 4, Google Ads, Google Tag Manager, Looker Studio, Tableau, Hubspot, Salesforce CRM, Pipedrive, MailChimp, MailerLite, Matomo Analytics, Piwik Pro, Plausible, Fathom, Zapier, Make.com, Webflow, Hotjar, Hootsuite, Meta Ads, LinkedIn Ads, Unbounce, BigQuery

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Specialised Convention Rate Operation

Conversion Rate Optimisation
Marketing automation
Paid social

With my dynamic blend of expertise in Conversion Rate Optimization (CRO), SEO, Social Media, UI/UX, and B2B Marketing, I stand out as a versatile and innovative marketing professional. My journey in the digital marketing realm is marked by a robust combination of technical proficiency and creative strategy, honed through my academic background in Computer Science and Business Management, and a rich professional experience spanning various roles and industries. As a seasoned Customer Success Manager, I have demonstrated exceptional skills in driving client satisfaction and product engagement. My tenure at Zymplify saw me orchestrating onboarding and training for significant clients, achieving a notable 72% satisfaction rate. My ability to align marketing and sales objectives with client needs, coupled with my hands-on experience in optimizing customer satisfaction metrics, speaks to my deep understanding of customer-centric strategies. My prowess in digital marketing was further sharpened during my time as a Digital Marketing Assistant at Crecode IT Professionals. Here, I played a pivotal role in increasing web traffic by 40% and ROI by 12% for major corporate clients, showcasing my talent in developing and implementing effective marketing campaigns. My freelance work with Nurobotx AI Solutions as a CRO Specialist underlines my skills in analyzing and optimizing marketing strategies through conversion optimization, A/B testing, persuasive copywriting, and marketing automation analysis. This experience, combined with my proficiency in HubSpot and Salesforce CRMs, positions me as a go-to expert for businesses looking to enhance their online presence and conversion rates. My academic credentials include an MSc in Business Management from the University of Hull, where I delved deep into interactive IMC, digital marketing, and marketing management, and a First Class Honors degree in Computer Science from Riphah International University. My understanding of software development and artificial intelligence adds a unique edge to my marketing expertise, particularly in the realms of SEO, Social Media, and UI/UX design. As a strategic thinker and an effective communicator, my ability to build and manage relationships, coupled with my knack for problem-solving and project coordination, makes me an asset in any team focused on leveraging digital marketing for business growth.

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