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Content marketeer, webspecialist, campagne manager

Content
Content Strategy
Copywriting
Growth strategy
Landing page

TEKSTSCHRIJVER / CONTENT MARKETEER Communicatie professional met een pragmatische visie op marketing nodig? Ik verzorg werkzaamheden in de rol van content marketeer, redacteur, interviewer, marketing- & campagnemanager. Losse projecten, interim werkzaamheden of in vast dienstverband. Ervaring met: - opzetten en (technisch en inhoudelijk) reviseren van websites - campagnes van concept tot uitvoering - content (programma’s) voor social media - aansturen collega’s en leveranciers - Agile werken - en nog veel meer In eerste instantie respecteer ik de cultuur en visie van een organisatie. In tweede instantie voer ik volgens de missie opdrachten uit. Op verzoek leid ik projecten en teams. RECENT WERK - Interim webspecialist voor Tilburg University, 32u/wk, periode okt 2023 - feb 2024 - Revisie website en proposities smtware.com via Sky10 - Opzet concept en uitvoering campagne duurzamebanden.nl via VACO - Marketing en positionering voor developers metafactory.nl - Publicaties voor B2B magazines BRANCHES - Maak- en tech-industrie - IT - Automotive - Zorg en onderwijs - Overheid EXPERTISE - Contentcreatie - Journalistieke aanpak - Contentstrategie vanuit de missie en visie van een organisatie - Begrijpelijke op de ontvanger gerichte teksten - Focus op online - Ruime ervaring met alle lagen van de organisatie - Technisch inzicht en multidisciplinaire aanpak - Praktische ervaring met CMS, SEO, social media - Pragmatisch en realistisch timemanagement - Projectmatig werken Beschikbaar voor losse projecten, interim werkzaamheden of in vast dienstverband.

Developer's avatar

Marketing Ops, Analytics, Automation & Strategy

Analytics
Email
Growth strategy
Marketing automation
PPC

Hey, Anya here! I'm a curious marketing self-starter and lifelong learner, specialising in analytics, marketing ops, automation, and strategy. After working with 40+ businesses, I noticed that the marketing team regularly faced challenges leveraging and tracking marketing data, and implementing efficient operational processes. Driven by my love for data and analytics, I embarked on a mission to close the digital knowledge gap by offering modern Marketing Ops & Analytics solutions that are both accessible and affordable. I aim to empower small-medium businesses to thrive in the digital landscape while ensuring that every client achieves their business goals and learns something new. Services include: - Website analytics and tracking (GA4, Matomo, Piwik Pro, Plausible, Fathom) - Conversion/campaign tracking (all ad platforms) - Marketing automation (Zapier, Make.com, Google Apps Script) - Data analytics, data management, performance analytics - Reporting and Data visualisation (Looker Studio, Tableau) - Digital Marketing strategy - PPC & SM advertising and campaign optimisation - Email Marketing - Training and Education sessions Some testimonials: - "Anya is an exceptional marketing and analytics specialist. With her expertise, she helped us set up Google Analytics and Google Ads from scratch. Thanks to her knowledge and skills, we were finally able to make informed decisions based on our data, which saved us tens of thousands of pounds. Anya's contributions have opened up a new world of opportunities for our business. We'd hire her again in a heartbeat" "Anya is one of the most talented people I’ve worked with. She is exceptional at problem solving, highly adaptable and is always persistent in finding working solutions. Anya is technically gifted and a great communicator, which means it’s always been a pleasure working together." "Anya has been instrumental in setting up Google Analytics 4 and other measurement infrastructure for our clients, showcasing her expertise in data and analytics. Her marketing and automation skills have truly streamlined our clients' processes, resulting in increased efficiency. We are grateful for her contributions and highly recommend her services to others." Tool stack: Google Analytics 4, Google Ads, Google Tag Manager, Looker Studio, Tableau, Hubspot, Salesforce CRM, Pipedrive, MailChimp, MailerLite, Matomo Analytics, Piwik Pro, Plausible, Fathom, Zapier, Make.com, Webflow, Hotjar, Hootsuite, Meta Ads, LinkedIn Ads, Unbounce, BigQuery

Developer's avatar

All-round marketing professional inspired by holistic and sustainable marketing for long-term growth

Analytics
Content Strategy
Growth strategy
Paid social
PPC

First of all it's about you, your business, the impact you aspire to make, and the growth you aim to achieve. You are passionate about your business and eager to make a significant impact, striving to establish meaningful connections with your target audience. But how do you reach the right audience that genuinely shows interest in your product or service? You recognize the critical role of digital marketing in scaling and growing your business. You have a budget set aside, but in these challenging times, you also need to be conscious of your ad spend, ensuring your investment yields tangible results. How do you know that you are successful and that your investment today is keeping you on your path toward growth? You seek a sustainable and organic approach, opting for long-term growth over quick, short-lived solutions, avoiding the pitfalls of 'fast food marketing. My approach toward marketing is data-informed and geared towards growth and focusing on incremental improvements that will drive long-term positive performance. As your partner, I'm here to guide and support you through the complex and overwhelming world of digital marketing, bringing nearly two decades of expertise and knowledge to the table. I have invested heavily in my own personal development, and training to stay up to date with the latest trends. Digital advertising does not need to become a rat race. What I value most in my work is creating sustainable value for clients, enabling them to experience and embrace this growth personally. My approach is people-centric, not just focusing on the technical aspects of the job, but also acting as your mentor, ensuring that you feel heard and empowered throughout our journey together.

Developer's avatar

Freelance head of marketing for SME B2B companies (Dutch speaking)

Content Strategy
Growth strategy
Paid social
PPC
SEO

Do you want to scale up but don't know how? Do you have no control over the number of leads that come in, meaning you cannot forecast? Selling a B2B product or service is not the same as selling a mobile phone. Buying cycles are long and complex and involve many stakeholders. Marketing is often made unnecessarily difficult, but in fact, the starting point is a good story and a thorough understanding of your target group. Real success comes when you are present and share valuable information that helps (potential) buyers in their decision-making process. You do this by being present on the channels where your target group is actually located. I have helped companies that are in the same boat with a solid strategy and solving this puzzle. I provide a long-term strategy and am a reliable advisor. I guide you through the B2B marketing landscape and have the capacity to implement plans. Go for predictable growth without costing you extra time and sky-high invoices. Over the past 7 years I have run B2B companies such as Gradient, Peecho, ContentKing and Webfleet with their marketing. Nice, but what did that get them, you ask? Helped Webfleet increase their SEO requests. Set up the complete go-to-market strategy for Peecho and doubled the number of inbound leads. Helped Gradient implement their account-based marketing strategy. What exactly I can help you with: → SEO and content strategy (deep expertise) → Account-based marketing: achieve 80% of the result with 20% of the budget with a targeted focus on your ideal customer → Help you map out your ideal customer profile → Help you determine which channels to put money into for the best results → Google Ads, LinkedIn Ads, lead gen automation (broader expertise) If you made it all the way here, I suggest having a cup of coffee 😉

Developer's avatar

Go-to-market, Marketing Technology and Marketing Operations

Analytics
Consulting
Conversion Rate Optimisation
Marketing automation
SEO

👋 About me I’m an experienced marketer helping B2B SaaS startups scale. I support the technical side of marketing that is often neglected, with a passion to help startups measure results and optimize their efforts. In collaboration with founders and growth marketing teams, I help to build scalable, repeatable go-to-market workflows and achieve marketing results faster. In my most recent role at an enterprise B2B SaaS company, I led and collaborated with teams across the go-to-market organization from startup to IPO to public company. Previously, I was a startup founder and prior to that I gained broad business consulting experience while assisting clients with their go-to-market, analysis, web development and design efforts. I’m excited to collaborate and help you scale. 💪 Strengths If you’re a founder that is early in your marketing process or planning to scale your marketing team (either with or without a head of marketing in place) and programs, this is a great time to engage. We’ll work together to ensure you have systems in place to measure the outcomes in a way you understand before you scale. We will set your team up with a solid technical foundation so they can focus on scaling your business and growing your marketing team. One highly-targeted approach is a 90-day marketing readiness engagement, tailored to your business and designed to implement systems that will scale with you. If you're hiring a head of marketing or digital marketers but have not yet implemented tracking and measurement, let's talk. Note: I will let you know if I am not the best option for your request. For example, if you are looking for an agency to manage your paid advertising or a social media manager, I will recommend that you engage with someone that is dedicated to those areas. 🚀 Services ✅ Marketing readiness assessment ✅ Analytics and reporting ✅ Web development, instrumentation and performance ✅ Marketing operations and automation ✅ Marketing technology evaluation, implementation and integration ✅ Customer lifecycle workflows and automation ✅ Digital marketing metrics and optimization ✅ Technical SEO 🛠️ Tools Hubspot, Salesforce, Marketo, Segment, Snowflake, Google Analytics (Universal and GA4), Google Ads, Google Search Console, Google Tag Manager, Looker, Domo, Wordpress, Webflow, Visual Website Optimizer (VWO), Optimizely, Moz, 6sense, Hootsuite, Open AI, SQL, and more.

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