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Developer's avatar

Content marketeer, webspecialist, campagne manager

Content
Copywriting
Growth strategy
Landing page
Content Strategy

TEKSTSCHRIJVER / CONTENT MARKETEER Communicatie professional met een pragmatische visie op marketing nodig? Ik verzorg werkzaamheden in de rol van content marketeer, redacteur, interviewer, marketing- & campagnemanager. Losse projecten, interim werkzaamheden of in vast dienstverband. Ervaring met: - opzetten en (technisch en inhoudelijk) reviseren van websites - campagnes van concept tot uitvoering - content (programma’s) voor social media - aansturen collega’s en leveranciers - Agile werken - en nog veel meer In eerste instantie respecteer ik de cultuur en visie van een organisatie. In tweede instantie voer ik volgens de missie opdrachten uit. Op verzoek leid ik projecten en teams. RECENT WERK - Interim webspecialist voor Tilburg University, 32u/wk, periode okt 2023 - feb 2024 - Revisie website en proposities smtware.com via Sky10 - Opzet concept en uitvoering campagne duurzamebanden.nl via VACO - Marketing en positionering voor developers metafactory.nl - Publicaties voor B2B magazines BRANCHES - Maak- en tech-industrie - IT - Automotive - Zorg en onderwijs - Overheid EXPERTISE - Contentcreatie - Journalistieke aanpak - Contentstrategie vanuit de missie en visie van een organisatie - Begrijpelijke op de ontvanger gerichte teksten - Focus op online - Ruime ervaring met alle lagen van de organisatie - Technisch inzicht en multidisciplinaire aanpak - Praktische ervaring met CMS, SEO, social media - Pragmatisch en realistisch timemanagement - Projectmatig werken Beschikbaar voor losse projecten, interim werkzaamheden of in vast dienstverband.

Developer's avatar

Marketing Ops, Analytics, Automation & Strategy

Analytics
Email
Growth strategy
PPC
Marketing automation

Hey, Anya here! I'm a curious marketing self-starter and lifelong learner, specialising in analytics, marketing ops, automation, and strategy. After working with 40+ businesses, I noticed that the marketing team regularly faced challenges leveraging and tracking marketing data, and implementing efficient operational processes. Driven by my love for data and analytics, I embarked on a mission to close the digital knowledge gap by offering modern Marketing Ops & Analytics solutions that are both accessible and affordable. I aim to empower small-medium businesses to thrive in the digital landscape while ensuring that every client achieves their business goals and learns something new. Services include: - Website analytics and tracking (GA4, Matomo, Piwik Pro, Plausible, Fathom) - Conversion/campaign tracking (all ad platforms) - Marketing automation (Zapier, Make.com, Google Apps Script) - Data analytics, data management, performance analytics - Reporting and Data visualisation (Looker Studio, Tableau) - Digital Marketing strategy - PPC & SM advertising and campaign optimisation - Email Marketing - Training and Education sessions Some testimonials: - "Anya is an exceptional marketing and analytics specialist. With her expertise, she helped us set up Google Analytics and Google Ads from scratch. Thanks to her knowledge and skills, we were finally able to make informed decisions based on our data, which saved us tens of thousands of pounds. Anya's contributions have opened up a new world of opportunities for our business. We'd hire her again in a heartbeat" "Anya is one of the most talented people I’ve worked with. She is exceptional at problem solving, highly adaptable and is always persistent in finding working solutions. Anya is technically gifted and a great communicator, which means it’s always been a pleasure working together." "Anya has been instrumental in setting up Google Analytics 4 and other measurement infrastructure for our clients, showcasing her expertise in data and analytics. Her marketing and automation skills have truly streamlined our clients' processes, resulting in increased efficiency. We are grateful for her contributions and highly recommend her services to others." Tool stack: Google Analytics 4, Google Ads, Google Tag Manager, Looker Studio, Tableau, Hubspot, Salesforce CRM, Pipedrive, MailChimp, MailerLite, Matomo Analytics, Piwik Pro, Plausible, Fathom, Zapier, Make.com, Webflow, Hotjar, Hootsuite, Meta Ads, LinkedIn Ads, Unbounce, BigQuery

Developer's avatar

All-round marketing professional inspired by holistic and sustainable marketing for long-term growth

Analytics
Content Strategy
Growth strategy
Paid social
PPC

First of all it's about you, your business, the impact you aspire to make, and the growth you aim to achieve. You are passionate about your business and eager to make a significant impact, striving to establish meaningful connections with your target audience. But how do you reach the right audience that genuinely shows interest in your product or service? You recognize the critical role of digital marketing in scaling and growing your business. You have a budget set aside, but in these challenging times, you also need to be conscious of your ad spend, ensuring your investment yields tangible results. How do you know that you are successful and that your investment today is keeping you on your path toward growth? You seek a sustainable and organic approach, opting for long-term growth over quick, short-lived solutions, avoiding the pitfalls of 'fast food marketing. My approach toward marketing is data-informed and geared towards growth and focusing on incremental improvements that will drive long-term positive performance. As your partner, I'm here to guide and support you through the complex and overwhelming world of digital marketing, bringing nearly two decades of expertise and knowledge to the table. I have invested heavily in my own personal development, and training to stay up to date with the latest trends. Digital advertising does not need to become a rat race. What I value most in my work is creating sustainable value for clients, enabling them to experience and embrace this growth personally. My approach is people-centric, not just focusing on the technical aspects of the job, but also acting as your mentor, ensuring that you feel heard and empowered throughout our journey together.

Developer's avatar

Freelance head of marketing for SME B2B companies (Dutch speaking)

Paid social
Growth strategy
Content Strategy
SEO
PPC

Do you want to scale up but don't know how? Do you have no control over the number of leads that come in, meaning you cannot forecast? Selling a B2B product or service is not the same as selling a mobile phone. Buying cycles are long and complex and involve many stakeholders. Marketing is often made unnecessarily difficult, but in fact, the starting point is a good story and a thorough understanding of your target group. Real success comes when you are present and share valuable information that helps (potential) buyers in their decision-making process. You do this by being present on the channels where your target group is actually located. I have helped companies that are in the same boat with a solid strategy and solving this puzzle. I provide a long-term strategy and am a reliable advisor. I guide you through the B2B marketing landscape and have the capacity to implement plans. Go for predictable growth without costing you extra time and sky-high invoices. Over the past 7 years I have run B2B companies such as Gradient, Peecho, ContentKing and Webfleet with their marketing. Nice, but what did that get them, you ask? Helped Webfleet increase their SEO requests. Set up the complete go-to-market strategy for Peecho and doubled the number of inbound leads. Helped Gradient implement their account-based marketing strategy. What exactly I can help you with: → SEO and content strategy (deep expertise) → Account-based marketing: achieve 80% of the result with 20% of the budget with a targeted focus on your ideal customer → Help you map out your ideal customer profile → Help you determine which channels to put money into for the best results → Google Ads, LinkedIn Ads, lead gen automation (broader expertise) If you made it all the way here, I suggest having a cup of coffee 😉

Developer's avatar

Versatile marketer with extensive experience in both corporate and entrepreneurial settings, skilled in strategic planning and creative solutions.

Branding
Content Strategy
Marketing automation
SEO
Social media

As a seasoned marketer with a diverse background spanning over two decades, my journey in this field is as unique as it is rich. My marketing origin story begins in the early 1990s, managing sales for a renowned cosmetics brand. This role sharpened my skills in both B2B and B2C marketing, teaching me the nuances of brand positioning and customer engagement. A notable milestone in my career was the establishment of my freelance marketing consultancy in 1998. This venture allowed me to explore various facets of marketing, from digital strategies to traditional advertising, catering to a wide range of clients. The experience honed my ability to adapt quickly and develop customized solutions that resonate with different target audiences. Continual learning is a cornerstone of my career. Recently, I delved into the realm of digital marketing analytics, embracing data-driven strategies to enhance campaign effectiveness. This new skill set has not only augmented my marketing toolkit but also enabled me to measure and articulate the impact of my strategies more precisely. What fuels my passion for marketing is the opportunity to tell compelling stories that connect brands with their audiences. I believe that the core of effective marketing lies in understanding and articulating the unique narrative of each brand. My distinct advantage lies in my dual expertise in marketing and music. This blend has endowed me with a creative edge, allowing me to approach marketing challenges with innovative, out-of-the-box solutions. My experience in teaching music has also refined my communication skills, crucial for crafting persuasive messages and fostering team collaboration. In summary, my unique blend of traditional marketing acumen, digital savvy, creative thinking, and exceptional communication skills positions me as an asset to any marketing team, ready to drive success in an ever-evolving landscape.

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