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Fractional CMO + growth marketing for B2B SaaS

Consulting
Content Strategy
Growth hacking
Growth strategy
SEO

πŸ‘‹ Welcome on my profile. Keep reading if: - You're the founder of a SaaS start-up and need support with marketing, - You're CMO at a SaaS start-up or scale-up and need ad-hoc support with campaign management. My name is Michelle, and I am a pragmatic former Head of Marketing at B2B SaaS businesses. With over 7 years of experience, I specialise in building marketing teams, working on product positioning, go-to-market strategies, and coordinating campaigns. I make decisions based on data and research, both qualitative and quantitative. This might seem like a mixed bag, but in my view product marketing and the right messaging is the basis for every campaign that follows. πŸ“ˆ Previous results - Account-based marketing campaigns via LinkedIn and Meta. Results in 3 months: 117 engaged accounts, 80 newsletter subscribers, 32 free trials, 10 opportunities generated (value: €250 000). Amount spent: €9 500. - Growth of organic web traffic by 5K visitors a month (+10%), generating approx. 45 leads a month. - Conducting market research and working on new product positioning + implementation (adjusting materials, improving website content, team training). Conversion rate improved from <1% to 2% with messaging improvements. πŸ‘©πŸΌβ€πŸ¦° About me πŸ“ Along with my boyfriend, I live in the port of Valencia. πŸ§—β€β™‚οΈ I enjoy climbing, hiking, and beach volleyball. πŸˆβ€β¬› My cats might show there faces in a digital meeting. πŸ‡³πŸ‡± I am from the Netherlands, and studied in Utrecht, Mexico City, Toronto and Valencia. πŸ‡¬πŸ‡§ πŸ‡ͺπŸ‡Έ πŸ‡³πŸ‡± I am comfortable working in Dutch, English, and Spanish, and work at an international level. Let's have a digital coffee!