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Digital Marketing Consultant; Specialising in Paid Social & Paid Search

Paid social
Social media

Experienced digital marketing professional with a passion for seamlessly integrating data and creativity to craft compelling campaigns that deliver tangible results. I've had the privilege of working with globally recognised brands in the transportation, travel, and luxury goods sectors, including Triumph Motorcycles, Bentley, Porsche, Taylor’s Port, The Ritz London, Oetker Collection, William Grant & Sons, and more. In my recent role, I played a pivotal role in developing and managing paid campaigns across various platforms, ensuring successful online marketing strategies for clients across multiple countries. I led a team of interns and a Data Analyst, fostering a collaborative environment focused on pulling and analysing campaign results for effective client communication. Currently self-employed as a Freelance Digital Marketing Consultant since January 2023, I've navigated the challenges of post-COVID industry shifts, including the closure of Keko. During this period, I not only embarked on personal projects and traveled extensively but also contributed to building a new company with my partner. With a strong foundation in paid search and social campaign management, design, CMS & website updates, and a proven track record with renowned brands, I am eager to bring my digital and performance marketing expertise to a dynamic, growth-focused role that allows me to expand my brand marketing skill set. Skills: Paid Media Strategy Paid Social Media Marketing Facebook Marketing Instagram Marketing Digital Marketing Project Management SEO Copywriting Social Media Marketing Social Media Ads Google Ads

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Specialised Convention Rate Operation

Conversion Rate Optimisation
Marketing automation
Paid social

With my dynamic blend of expertise in Conversion Rate Optimization (CRO), SEO, Social Media, UI/UX, and B2B Marketing, I stand out as a versatile and innovative marketing professional. My journey in the digital marketing realm is marked by a robust combination of technical proficiency and creative strategy, honed through my academic background in Computer Science and Business Management, and a rich professional experience spanning various roles and industries. As a seasoned Customer Success Manager, I have demonstrated exceptional skills in driving client satisfaction and product engagement. My tenure at Zymplify saw me orchestrating onboarding and training for significant clients, achieving a notable 72% satisfaction rate. My ability to align marketing and sales objectives with client needs, coupled with my hands-on experience in optimizing customer satisfaction metrics, speaks to my deep understanding of customer-centric strategies. My prowess in digital marketing was further sharpened during my time as a Digital Marketing Assistant at Crecode IT Professionals. Here, I played a pivotal role in increasing web traffic by 40% and ROI by 12% for major corporate clients, showcasing my talent in developing and implementing effective marketing campaigns. My freelance work with Nurobotx AI Solutions as a CRO Specialist underlines my skills in analyzing and optimizing marketing strategies through conversion optimization, A/B testing, persuasive copywriting, and marketing automation analysis. This experience, combined with my proficiency in HubSpot and Salesforce CRMs, positions me as a go-to expert for businesses looking to enhance their online presence and conversion rates. My academic credentials include an MSc in Business Management from the University of Hull, where I delved deep into interactive IMC, digital marketing, and marketing management, and a First Class Honors degree in Computer Science from Riphah International University. My understanding of software development and artificial intelligence adds a unique edge to my marketing expertise, particularly in the realms of SEO, Social Media, and UI/UX design. As a strategic thinker and an effective communicator, my ability to build and manage relationships, coupled with my knack for problem-solving and project coordination, makes me an asset in any team focused on leveraging digital marketing for business growth.