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Freelance Digital Marketing Specialist

Social media
Content Strategy
Copywriting
Landing page
SEO

I'm a versatile and experienced digital marketing specialist, currently working freelance, with over 8 years of experience in the field. My work involves a diverse range of projects for both UK and international clients. My services encompass: Communications Strategy Planning: I consult with clients to devise the best marketing strategy for their business, crafting content strategies aligned with their objectives. Search Engine Optimization (SEO): I optimize clients' websites using a variety of technical, on-page, and off-page techniques. I also engage in keyword research, write blogs, and consistently achieve higher search engine rankings. Social Media Marketing & Management: I create engaging artwork and copy for social media posts, fostering the growth of clients' followings and boosting engagement. Video Production: Whether working with video stock footage or utilizing my own professional video equipment, I'm well-versed in creating impactful videos. Website Design: My experience includes briefing website redesigns and designing new websites, primarily through CMS management. Occasionally, I also write code (HTML and CSS) to achieve specific design goals. My qualifications include an MSc in Business & Management from UCD Smurfit Business School, and a BA in Political Science & Geography from Trinity College Dublin, with a 2.1 in both disciplines. I hold a Professional Diploma in Marketing from the Digital Marketing Institute and am a CIM Associate Member. Additionally, I'm certified in Google AdWords, LinkedIn, and Facebook advertising. I'm ready to bring my wealth of experience and skills to your projects, helping you achieve your marketing goals. Let's work together to make your digital marketing endeavors a success.

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Digital Marketing Consultant; Specialising in Paid Social & Paid Search

PPC
Branding
Content
Paid social
Social media

Experienced digital marketing professional with a passion for seamlessly integrating data and creativity to craft compelling campaigns that deliver tangible results. I've had the privilege of working with globally recognised brands in the transportation, travel, and luxury goods sectors, including Triumph Motorcycles, Bentley, Porsche, Taylor’s Port, The Ritz London, Oetker Collection, William Grant & Sons, and more. In my recent role, I played a pivotal role in developing and managing paid campaigns across various platforms, ensuring successful online marketing strategies for clients across multiple countries. I led a team of interns and a Data Analyst, fostering a collaborative environment focused on pulling and analysing campaign results for effective client communication. Currently self-employed as a Freelance Digital Marketing Consultant since January 2023, I've navigated the challenges of post-COVID industry shifts, including the closure of Keko. During this period, I not only embarked on personal projects and traveled extensively but also contributed to building a new company with my partner. With a strong foundation in paid search and social campaign management, design, CMS & website updates, and a proven track record with renowned brands, I am eager to bring my digital and performance marketing expertise to a dynamic, growth-focused role that allows me to expand my brand marketing skill set. Skills: Paid Media Strategy Paid Social Media Marketing Facebook Marketing Instagram Marketing Digital Marketing Project Management SEO Copywriting Social Media Marketing Social Media Ads Google Ads

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Specialised Convention Rate Operation

Conversion Rate Optimisation
Marketing automation
Paid social
SEO
UX/UI

With my dynamic blend of expertise in Conversion Rate Optimization (CRO), SEO, Social Media, UI/UX, and B2B Marketing, I stand out as a versatile and innovative marketing professional. My journey in the digital marketing realm is marked by a robust combination of technical proficiency and creative strategy, honed through my academic background in Computer Science and Business Management, and a rich professional experience spanning various roles and industries. As a seasoned Customer Success Manager, I have demonstrated exceptional skills in driving client satisfaction and product engagement. My tenure at Zymplify saw me orchestrating onboarding and training for significant clients, achieving a notable 72% satisfaction rate. My ability to align marketing and sales objectives with client needs, coupled with my hands-on experience in optimizing customer satisfaction metrics, speaks to my deep understanding of customer-centric strategies. My prowess in digital marketing was further sharpened during my time as a Digital Marketing Assistant at Crecode IT Professionals. Here, I played a pivotal role in increasing web traffic by 40% and ROI by 12% for major corporate clients, showcasing my talent in developing and implementing effective marketing campaigns. My freelance work with Nurobotx AI Solutions as a CRO Specialist underlines my skills in analyzing and optimizing marketing strategies through conversion optimization, A/B testing, persuasive copywriting, and marketing automation analysis. This experience, combined with my proficiency in HubSpot and Salesforce CRMs, positions me as a go-to expert for businesses looking to enhance their online presence and conversion rates. My academic credentials include an MSc in Business Management from the University of Hull, where I delved deep into interactive IMC, digital marketing, and marketing management, and a First Class Honors degree in Computer Science from Riphah International University. My understanding of software development and artificial intelligence adds a unique edge to my marketing expertise, particularly in the realms of SEO, Social Media, and UI/UX design. As a strategic thinker and an effective communicator, my ability to build and manage relationships, coupled with my knack for problem-solving and project coordination, makes me an asset in any team focused on leveraging digital marketing for business growth.

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Marketing & digital consultant for sustainability-conscious brands/initiatives

Consulting
Management
Social media
Analytics

A high-achieving marketing and digital consultant and contractor. Helping high-impact changemakers improve the effectiveness and sustainability of their marketing and digital - with the right data, resources, skills, governance and with happy, high-performing teams. Without greenwashing. 17 years of experience at developing, executing and evaluating holistic marketing and communications strategies, plans and campaigns – from testing new markets and launching new brands and products, to shifting and enhancing brand positioning, driving organisations’ growth and increasing their impact. Focus on digital marketing in the past 10 years. Including auditing, driving strategy, managing and overseeing digital marketing channels, managing/overseeing projects, setting up & leading high-performing digital marketing functions, organisation-wide digital marketing upskilling as well as driving processes, marketing technology development/utilisation and structures that deliver/exceed organisational objectives and mission. 6 years of experience in sustainability, with a holistic view and passion for systemic change towards a regenerative, distributive future (beyond the carbon myopia). In-depth understanding of the UK's Green Claims Code and greenwashing rulings from the ad regulator. Adept at spotting signs of greenwashing. Some of my achievements - At CDP, led a pilot project across Europe, the Americas and Asia that showed the business value of strategic marketing, exceeded lead generation targets for CDP’s supply chain membership programme by 210% in 7 months and resulted in a successful business case for setting up a marketing function. - Spearheaded a new content & engagement strategy at DKMS (underpinned by a new storytelling style for patient appeals), which led to a 175% spike in patient post reach on Facebook, 300% in engagement, 51% in website conversions for donor registration from Facebook and 400% decrease in cost per conversion from ads. - Led a motorcycling campaign (underpinned by storytelling) that aimed to increase brand awareness and boost free taster sign-ups for the IAM RoadSmart's motorcycling (safety) course. Results: 3-month taster booking target exceeded by 16% in two months, 560k people reached, 17k engagements and endorsements for multiple influential actors.

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Fueling Growth Through Multi-Platform Advertising | 🚀 Top Rated Freelancer | Sustainable Marketing Practices

Analytics
Growth strategy
Paid social
PPC

👋 I'm committed to driving business growth while championing sustainability. With 6 years of experience in PPC, Growth Marketing, and Lead Generation, I've navigated both agency and client-side roles, gaining insights into B2B and B2C markets. 💻 Over 3 years of remote work experience has honed my adaptability and effective collaboration in asynchronous teams. 📈 Throughout my career, I've successfully managed performance marketing campaigns across various platforms, including popular ones like social media and search engines. My primary focus on sustainability ensures these campaigns are aligned with eco-friendly practices. 📩 If you're searching for a Campaign Manager with a passion for sustainable marketing, I'm here to elevate your marketing efforts to the next level. Let's collaborate and discover the impactful results we can achieve together! Expertise areas: Performance Marketing for B2B and B2C Digital Strategy Social Media Activation campaigns Lead Generation campaigns for SaaS Copywriting Advanced website tracking (GTM, including data layer custom tags and tracking for SPAs) Soft skills: Experienced in fully remote & agile teams Collaboration in cross-functional teams Strong analytical skills Fast learner with strong problem-solving abilities Effective project management for multiple projects Technologies & Tools: • Advertising platforms (Google Ads, Facebook Ads, Microsoft Ads, LinkedIn Ads, Pinterest Ads) • Data and analytics tools (Google Analytics, Google Tag Manager, Google Looker) • Marketing and design tools (AgoraPulse, Canva) • E-commerce platforms (WordPress, Shopify) • Email marketing tools (Mailchimp, MailerLite) • CRM platforms (SalesManago, HubSpot) • User behavior analysis tools (Hotjar, Semrush) Collaboration, Analytics & Project management tools: • Collaboration (Jira, Confluence, Slack, Notion) • Analytics (Mixpanel) • Strategy and planning (Perdoo)

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