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Freelance Digital Marketing Specialist

Social media
Content Strategy
Copywriting
Landing page
SEO

I'm a versatile and experienced digital marketing specialist, currently working freelance, with over 8 years of experience in the field. My work involves a diverse range of projects for both UK and international clients. My services encompass: Communications Strategy Planning: I consult with clients to devise the best marketing strategy for their business, crafting content strategies aligned with their objectives. Search Engine Optimization (SEO): I optimize clients' websites using a variety of technical, on-page, and off-page techniques. I also engage in keyword research, write blogs, and consistently achieve higher search engine rankings. Social Media Marketing & Management: I create engaging artwork and copy for social media posts, fostering the growth of clients' followings and boosting engagement. Video Production: Whether working with video stock footage or utilizing my own professional video equipment, I'm well-versed in creating impactful videos. Website Design: My experience includes briefing website redesigns and designing new websites, primarily through CMS management. Occasionally, I also write code (HTML and CSS) to achieve specific design goals. My qualifications include an MSc in Business & Management from UCD Smurfit Business School, and a BA in Political Science & Geography from Trinity College Dublin, with a 2.1 in both disciplines. I hold a Professional Diploma in Marketing from the Digital Marketing Institute and am a CIM Associate Member. Additionally, I'm certified in Google AdWords, LinkedIn, and Facebook advertising. I'm ready to bring my wealth of experience and skills to your projects, helping you achieve your marketing goals. Let's work together to make your digital marketing endeavors a success.

Developer's avatar

Digital Marketing Consultant; Specialising in Paid Social & Paid Search

Branding
Paid social
PPC
Content
Social media

Experienced digital marketing professional with a passion for seamlessly integrating data and creativity to craft compelling campaigns that deliver tangible results. I've had the privilege of working with globally recognised brands in the transportation, travel, and luxury goods sectors, including Triumph Motorcycles, Bentley, Porsche, Taylor’s Port, The Ritz London, Oetker Collection, William Grant & Sons, and more. In my recent role, I played a pivotal role in developing and managing paid campaigns across various platforms, ensuring successful online marketing strategies for clients across multiple countries. I led a team of interns and a Data Analyst, fostering a collaborative environment focused on pulling and analysing campaign results for effective client communication. Currently self-employed as a Freelance Digital Marketing Consultant since January 2023, I've navigated the challenges of post-COVID industry shifts, including the closure of Keko. During this period, I not only embarked on personal projects and traveled extensively but also contributed to building a new company with my partner. With a strong foundation in paid search and social campaign management, design, CMS & website updates, and a proven track record with renowned brands, I am eager to bring my digital and performance marketing expertise to a dynamic, growth-focused role that allows me to expand my brand marketing skill set. Skills: Paid Media Strategy Paid Social Media Marketing Facebook Marketing Instagram Marketing Digital Marketing Project Management SEO Copywriting Social Media Marketing Social Media Ads Google Ads

Developer's avatar

Specialised Convention Rate Operation

Conversion Rate Optimisation
Marketing automation
UX/UI
SEO
Paid social

With my dynamic blend of expertise in Conversion Rate Optimization (CRO), SEO, Social Media, UI/UX, and B2B Marketing, I stand out as a versatile and innovative marketing professional. My journey in the digital marketing realm is marked by a robust combination of technical proficiency and creative strategy, honed through my academic background in Computer Science and Business Management, and a rich professional experience spanning various roles and industries. As a seasoned Customer Success Manager, I have demonstrated exceptional skills in driving client satisfaction and product engagement. My tenure at Zymplify saw me orchestrating onboarding and training for significant clients, achieving a notable 72% satisfaction rate. My ability to align marketing and sales objectives with client needs, coupled with my hands-on experience in optimizing customer satisfaction metrics, speaks to my deep understanding of customer-centric strategies. My prowess in digital marketing was further sharpened during my time as a Digital Marketing Assistant at Crecode IT Professionals. Here, I played a pivotal role in increasing web traffic by 40% and ROI by 12% for major corporate clients, showcasing my talent in developing and implementing effective marketing campaigns. My freelance work with Nurobotx AI Solutions as a CRO Specialist underlines my skills in analyzing and optimizing marketing strategies through conversion optimization, A/B testing, persuasive copywriting, and marketing automation analysis. This experience, combined with my proficiency in HubSpot and Salesforce CRMs, positions me as a go-to expert for businesses looking to enhance their online presence and conversion rates. My academic credentials include an MSc in Business Management from the University of Hull, where I delved deep into interactive IMC, digital marketing, and marketing management, and a First Class Honors degree in Computer Science from Riphah International University. My understanding of software development and artificial intelligence adds a unique edge to my marketing expertise, particularly in the realms of SEO, Social Media, and UI/UX design. As a strategic thinker and an effective communicator, my ability to build and manage relationships, coupled with my knack for problem-solving and project coordination, makes me an asset in any team focused on leveraging digital marketing for business growth.

Developer's avatar

Marketing & digital consultant for sustainability-conscious brands/initiatives

Consulting
Analytics
Social media
Management

A high-achieving marketing and digital consultant and contractor. Helping high-impact changemakers improve the effectiveness and sustainability of their marketing and digital - with the right data, resources, skills, governance and with happy, high-performing teams. Without greenwashing. 17 years of experience at developing, executing and evaluating holistic marketing and communications strategies, plans and campaigns – from testing new markets and launching new brands and products, to shifting and enhancing brand positioning, driving organisations’ growth and increasing their impact. Focus on digital marketing in the past 10 years. Including auditing, driving strategy, managing and overseeing digital marketing channels, managing/overseeing projects, setting up & leading high-performing digital marketing functions, organisation-wide digital marketing upskilling as well as driving processes, marketing technology development/utilisation and structures that deliver/exceed organisational objectives and mission. 6 years of experience in sustainability, with a holistic view and passion for systemic change towards a regenerative, distributive future (beyond the carbon myopia). In-depth understanding of the UK's Green Claims Code and greenwashing rulings from the ad regulator. Adept at spotting signs of greenwashing. Some of my achievements - At CDP, led a pilot project across Europe, the Americas and Asia that showed the business value of strategic marketing, exceeded lead generation targets for CDP’s supply chain membership programme by 210% in 7 months and resulted in a successful business case for setting up a marketing function. - Spearheaded a new content & engagement strategy at DKMS (underpinned by a new storytelling style for patient appeals), which led to a 175% spike in patient post reach on Facebook, 300% in engagement, 51% in website conversions for donor registration from Facebook and 400% decrease in cost per conversion from ads. - Led a motorcycling campaign (underpinned by storytelling) that aimed to increase brand awareness and boost free taster sign-ups for the IAM RoadSmart's motorcycling (safety) course. Results: 3-month taster booking target exceeded by 16% in two months, 560k people reached, 17k engagements and endorsements for multiple influential actors.

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I look to the future while balancing the classic with trends.

Consulting
Design
Growth strategy
SEO
Social media

Savvy Internet professional with two decades of online experience. Able to quickly review almost any website and immediately provide at-length, in-depth, actionable analysis designed to foster bottom-line growth. Dynamic part of back-to-back successful technology company exits. Jupiter Communications (IPO) was a company that helped shape web business for multiple Fortune 1,000 clients via proprietary "online intelligence" that forecasted the future. Gained incredible experience as a very early employee with start-up Afternic.com - a virtual stock market for domain names, as the company was on the cutting edge of creating “community”, specifically surrounding connecting buyers and sellers (acquired by Register.com). Worked at Register in New York City until moving to Portland, Oregon. Successes achieved, coupled with the aforementioned move, allowed for a new perspective and personal evolution that lead to involvement with multiple non-profit organizations. Volunteering beget a past position as the Development Director at Oregon Literacy. A Board Member appointment with Store to Door increased the ability to make a positive impact on those in need and also was excellent in terms of attaining further executive level experience. Honored to be recognized as a "Point of Light" volunteer business consultant (top 3 out of over 1,500) with MicroMentor. Founded and still operates All Fantastic, a full-service web firm concentrating on development, design, marketing and consulting with a wide variety of companies. Strategically analyzing business issues and crafting effective online-oriented solutions is a consistent occurrence. Keying on bringing accentuated vision to ventures is an area of strength.

Developer's avatar

English and French Website Copywriter and Strategist

Content Strategy
Copywriting
SEO
Social media
UX/UI

I write website copy that moves the needle for coaches and SaaS companies that enable wellness and personal and professional growth. I make sure you stand out from the online crowd, so your ideal clients understand your value and want to invest in your service, program, or app. I combine User Experience (UX), Conversion copywriting, Search Engine Optimization (SEO), and Storytelling (the craft, not the buzzword) to develop a message and create website copy that demonstrates how you and your business are uniquely positioned to help your ideal clients. MY SERVICES: ✒️ Website copywriting (or rewriting when you feel "meh" about your existing copy) ✒️ Website audit (to check the effectiveness of your website copy and UX) ✒️ Website translation (English > French) And also: ✒️ LinkedIn profile writing ✒️ Social media and blog writing ✒️ Marketing translation (English > French) For more details on each service, scroll down to my Twenty-Two Consulting work experience. BONUS: I do all this in English and French. So, if you need copy in these two languages, I can help you save precious time and budget by being your one-stop shop. MY CLIENTS AND SPECIALTIES I write for coaches, consultants, and SaaS companies in the fields of wellness, productivity, personal and professional development, business coaching, and education and training. These topics are all connected by a sense of growth that's essential to me. I sometimes take on other clients if I click with their businesses. So, get in touch if you're interested in working with me but operate in a different industry. THINGS I ❤️ Writing, diving into a good book (like Stephen Fry's "The Fry Chronicles"), Louis Theroux's documentaries and interviews, Duke Ellington and John Coltrane's "In a sentimental mood", The Wire, rugby, green tea, Massive Attack's Mezzanine album, walking in a forest, Murder She Wrote, swimming.

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