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Developer's avatar

I look to the future while balancing the classic with trends.

Design
Social media
SEO
Growth strategy
Consulting

Savvy Internet professional with two decades of online experience. Able to quickly review almost any website and immediately provide at-length, in-depth, actionable analysis designed to foster bottom-line growth. Dynamic part of back-to-back successful technology company exits. Jupiter Communications (IPO) was a company that helped shape web business for multiple Fortune 1,000 clients via proprietary "online intelligence" that forecasted the future. Gained incredible experience as a very early employee with start-up Afternic.com - a virtual stock market for domain names, as the company was on the cutting edge of creating “community”, specifically surrounding connecting buyers and sellers (acquired by Register.com). Worked at Register in New York City until moving to Portland, Oregon. Successes achieved, coupled with the aforementioned move, allowed for a new perspective and personal evolution that lead to involvement with multiple non-profit organizations. Volunteering beget a past position as the Development Director at Oregon Literacy. A Board Member appointment with Store to Door increased the ability to make a positive impact on those in need and also was excellent in terms of attaining further executive level experience. Honored to be recognized as a "Point of Light" volunteer business consultant (top 3 out of over 1,500) with MicroMentor. Founded and still operates All Fantastic, a full-service web firm concentrating on development, design, marketing and consulting with a wide variety of companies. Strategically analyzing business issues and crafting effective online-oriented solutions is a consistent occurrence. Keying on bringing accentuated vision to ventures is an area of strength.

Developer's avatar

Versatile marketer with extensive experience in both corporate and entrepreneurial settings, skilled in strategic planning and creative solutions.

Content Strategy
Social media
SEO
Marketing automation
Branding

As a seasoned marketer with a diverse background spanning over two decades, my journey in this field is as unique as it is rich. My marketing origin story begins in the early 1990s, managing sales for a renowned cosmetics brand. This role sharpened my skills in both B2B and B2C marketing, teaching me the nuances of brand positioning and customer engagement. A notable milestone in my career was the establishment of my freelance marketing consultancy in 1998. This venture allowed me to explore various facets of marketing, from digital strategies to traditional advertising, catering to a wide range of clients. The experience honed my ability to adapt quickly and develop customized solutions that resonate with different target audiences. Continual learning is a cornerstone of my career. Recently, I delved into the realm of digital marketing analytics, embracing data-driven strategies to enhance campaign effectiveness. This new skill set has not only augmented my marketing toolkit but also enabled me to measure and articulate the impact of my strategies more precisely. What fuels my passion for marketing is the opportunity to tell compelling stories that connect brands with their audiences. I believe that the core of effective marketing lies in understanding and articulating the unique narrative of each brand. My distinct advantage lies in my dual expertise in marketing and music. This blend has endowed me with a creative edge, allowing me to approach marketing challenges with innovative, out-of-the-box solutions. My experience in teaching music has also refined my communication skills, crucial for crafting persuasive messages and fostering team collaboration. In summary, my unique blend of traditional marketing acumen, digital savvy, creative thinking, and exceptional communication skills positions me as an asset to any marketing team, ready to drive success in an ever-evolving landscape.

Developer's avatar

Go-to-market, Marketing Technology and Marketing Operations

Marketing automation
SEO
Conversion Rate Optimisation
Consulting
Analytics

👋 About me I’m an experienced marketer helping B2B SaaS startups scale. I support the technical side of marketing that is often neglected, with a passion to help startups measure results and optimize their efforts. In collaboration with founders and growth marketing teams, I help to build scalable, repeatable go-to-market workflows and achieve marketing results faster. In my most recent role at an enterprise B2B SaaS company, I led and collaborated with teams across the go-to-market organization from startup to IPO to public company. Previously, I was a startup founder and prior to that I gained broad business consulting experience while assisting clients with their go-to-market, analysis, web development and design efforts. I’m excited to collaborate and help you scale. 💪 Strengths If you’re a founder that is early in your marketing process or planning to scale your marketing team (either with or without a head of marketing in place) and programs, this is a great time to engage. We’ll work together to ensure you have systems in place to measure the outcomes in a way you understand before you scale. We will set your team up with a solid technical foundation so they can focus on scaling your business and growing your marketing team. One highly-targeted approach is a 90-day marketing readiness engagement, tailored to your business and designed to implement systems that will scale with you. If you're hiring a head of marketing or digital marketers but have not yet implemented tracking and measurement, let's talk. Note: I will let you know if I am not the best option for your request. For example, if you are looking for an agency to manage your paid advertising or a social media manager, I will recommend that you engage with someone that is dedicated to those areas. 🚀 Services ✅ Marketing readiness assessment ✅ Analytics and reporting ✅ Web development, instrumentation and performance ✅ Marketing operations and automation ✅ Marketing technology evaluation, implementation and integration ✅ Customer lifecycle workflows and automation ✅ Digital marketing metrics and optimization ✅ Technical SEO 🛠️ Tools Hubspot, Salesforce, Marketo, Segment, Snowflake, Google Analytics (Universal and GA4), Google Ads, Google Search Console, Google Tag Manager, Looker, Domo, Wordpress, Webflow, Visual Website Optimizer (VWO), Optimizely, Moz, 6sense, Hootsuite, Open AI, SQL, and more.

Developer's avatar

Freelance head of marketing for SME B2B companies (Dutch speaking)

Content Strategy
Growth strategy
Paid social
PPC
SEO

Do you want to scale up but don't know how? Do you have no control over the number of leads that come in, meaning you cannot forecast? Selling a B2B product or service is not the same as selling a mobile phone. Buying cycles are long and complex and involve many stakeholders. Marketing is often made unnecessarily difficult, but in fact, the starting point is a good story and a thorough understanding of your target group. Real success comes when you are present and share valuable information that helps (potential) buyers in their decision-making process. You do this by being present on the channels where your target group is actually located. I have helped companies that are in the same boat with a solid strategy and solving this puzzle. I provide a long-term strategy and am a reliable advisor. I guide you through the B2B marketing landscape and have the capacity to implement plans. Go for predictable growth without costing you extra time and sky-high invoices. Over the past 7 years I have run B2B companies such as Gradient, Peecho, ContentKing and Webfleet with their marketing. Nice, but what did that get them, you ask? Helped Webfleet increase their SEO requests. Set up the complete go-to-market strategy for Peecho and doubled the number of inbound leads. Helped Gradient implement their account-based marketing strategy. What exactly I can help you with: → SEO and content strategy (deep expertise) → Account-based marketing: achieve 80% of the result with 20% of the budget with a targeted focus on your ideal customer → Help you map out your ideal customer profile → Help you determine which channels to put money into for the best results → Google Ads, LinkedIn Ads, lead gen automation (broader expertise) If you made it all the way here, I suggest having a cup of coffee 😉

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