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Developer's avatar

Content marketeer, webspecialist, campagne manager

Content
Content Strategy
Copywriting
Growth strategy
Landing page

TEKSTSCHRIJVER / CONTENT MARKETEER Communicatie professional met een pragmatische visie op marketing nodig? Ik verzorg werkzaamheden in de rol van content marketeer, redacteur, interviewer, marketing- & campagnemanager. Losse projecten, interim werkzaamheden of in vast dienstverband. Ervaring met: - opzetten en (technisch en inhoudelijk) reviseren van websites - campagnes van concept tot uitvoering - content (programma’s) voor social media - aansturen collega’s en leveranciers - Agile werken - en nog veel meer In eerste instantie respecteer ik de cultuur en visie van een organisatie. In tweede instantie voer ik volgens de missie opdrachten uit. Op verzoek leid ik projecten en teams. RECENT WERK - Interim webspecialist voor Tilburg University, 32u/wk, periode okt 2023 - feb 2024 - Revisie website en proposities smtware.com via Sky10 - Opzet concept en uitvoering campagne duurzamebanden.nl via VACO - Marketing en positionering voor developers metafactory.nl - Publicaties voor B2B magazines BRANCHES - Maak- en tech-industrie - IT - Automotive - Zorg en onderwijs - Overheid EXPERTISE - Contentcreatie - Journalistieke aanpak - Contentstrategie vanuit de missie en visie van een organisatie - Begrijpelijke op de ontvanger gerichte teksten - Focus op online - Ruime ervaring met alle lagen van de organisatie - Technisch inzicht en multidisciplinaire aanpak - Praktische ervaring met CMS, SEO, social media - Pragmatisch en realistisch timemanagement - Projectmatig werken Beschikbaar voor losse projecten, interim werkzaamheden of in vast dienstverband.

Developer's avatar

Fractional CMO + growth marketing for B2B SaaS

Consulting
Content Strategy
Growth hacking
Growth strategy
SEO

👋 Welcome on my profile. Keep reading if: - You're the founder of a SaaS start-up and need support with marketing, - You're CMO at a SaaS start-up or scale-up and need ad-hoc support with campaign management. My name is Michelle, and I am a pragmatic former Head of Marketing at B2B SaaS businesses. With over 7 years of experience, I specialise in building marketing teams, working on product positioning, go-to-market strategies, and coordinating campaigns. I make decisions based on data and research, both qualitative and quantitative. This might seem like a mixed bag, but in my view product marketing and the right messaging is the basis for every campaign that follows. 📈 Previous results - Account-based marketing campaigns via LinkedIn and Meta. Results in 3 months: 117 engaged accounts, 80 newsletter subscribers, 32 free trials, 10 opportunities generated (value: €250 000). Amount spent: €9 500. - Growth of organic web traffic by 5K visitors a month (+10%), generating approx. 45 leads a month. - Conducting market research and working on new product positioning + implementation (adjusting materials, improving website content, team training). Conversion rate improved from <1% to 2% with messaging improvements. 👩🏼‍🦰 About me 📍 Along with my boyfriend, I live in the port of Valencia. 🧗‍♂️ I enjoy climbing, hiking, and beach volleyball. 🐈‍⬛ My cats might show there faces in a digital meeting. 🇳🇱 I am from the Netherlands, and studied in Utrecht, Mexico City, Toronto and Valencia. 🇬🇧 🇪🇸 🇳🇱 I am comfortable working in Dutch, English, and Spanish, and work at an international level. Let's have a digital coffee!

Developer's avatar

Marketing Ops, Analytics, Automation & Strategy

Analytics
Email
Growth strategy
Marketing automation
PPC

Hey, Anya here! I'm a curious marketing self-starter and lifelong learner, specialising in analytics, marketing ops, automation, and strategy. After working with 40+ businesses, I noticed that the marketing team regularly faced challenges leveraging and tracking marketing data, and implementing efficient operational processes. Driven by my love for data and analytics, I embarked on a mission to close the digital knowledge gap by offering modern Marketing Ops & Analytics solutions that are both accessible and affordable. I aim to empower small-medium businesses to thrive in the digital landscape while ensuring that every client achieves their business goals and learns something new. Services include: - Website analytics and tracking (GA4, Matomo, Piwik Pro, Plausible, Fathom) - Conversion/campaign tracking (all ad platforms) - Marketing automation (Zapier, Make.com, Google Apps Script) - Data analytics, data management, performance analytics - Reporting and Data visualisation (Looker Studio, Tableau) - Digital Marketing strategy - PPC & SM advertising and campaign optimisation - Email Marketing - Training and Education sessions Some testimonials: - "Anya is an exceptional marketing and analytics specialist. With her expertise, she helped us set up Google Analytics and Google Ads from scratch. Thanks to her knowledge and skills, we were finally able to make informed decisions based on our data, which saved us tens of thousands of pounds. Anya's contributions have opened up a new world of opportunities for our business. We'd hire her again in a heartbeat" "Anya is one of the most talented people I’ve worked with. She is exceptional at problem solving, highly adaptable and is always persistent in finding working solutions. Anya is technically gifted and a great communicator, which means it’s always been a pleasure working together." "Anya has been instrumental in setting up Google Analytics 4 and other measurement infrastructure for our clients, showcasing her expertise in data and analytics. Her marketing and automation skills have truly streamlined our clients' processes, resulting in increased efficiency. We are grateful for her contributions and highly recommend her services to others." Tool stack: Google Analytics 4, Google Ads, Google Tag Manager, Looker Studio, Tableau, Hubspot, Salesforce CRM, Pipedrive, MailChimp, MailerLite, Matomo Analytics, Piwik Pro, Plausible, Fathom, Zapier, Make.com, Webflow, Hotjar, Hootsuite, Meta Ads, LinkedIn Ads, Unbounce, BigQuery

Developer's avatar

Compelling Copy Cor

Affiliate
Consulting
Content Strategy
Copywriting
SEO

I have always been a passionate persuasive speaker and creative writer. So, as you can imagine, I was over the moon the day I discovered I could combine the two to write copy that sells products and services. Today, I am a Freelance Writer, Blogger, SEO Copywriter, Social Media Marketer, Digital Marketing Consultant. Passionate about the persuasive language that is English, I hold postgraduate degrees in English and certifications in Digital Marketing, Sales Marketing and Business Management. I specialize in SEO continent optimization and digital marketing. My skill set encompasses excellent: marketing, copywriting, SEO, editing, proofreading, time management, organizational, research, analytical, social media management, decision-making, critical thinking, self-motivation, collaboration, email, and digital marketing skills. Highlights of my freelance writing career include working as a content writer for Writer Access with top bloggers like Jon D. of Fatstacks.com. I am proficient in: • SEO Research (SEMrush, Ahrefs, Moz Pro, Keyword Planner, Google Trends) • HubSpot, Buffer, Hootsuite, Canva, Adobe Express • Google Services (Analytics, Search Console, Google Ads) • Content Management Systems (WordPress, Wix, Square Space, Weebly) • Microsoft Office Suite Early this year, I discovered Artificial Intelligence (AI) and have just been blown away by it and its potential for ideation and assistance in the writing process. If you are looking for someone who is crazy about digital marketing, AI and writing compelling content, then you've found your guy. Get in touch! I hope to work with you on one of your projects soon. Should you have any questions beforehand, don't hesitate, feel free to contact me as soon as you can. Till then! Corwin

Developer's avatar

Freelance head of marketing for SME B2B companies (Dutch speaking)

Content Strategy
Growth strategy
Paid social
PPC
SEO

Do you want to scale up but don't know how? Do you have no control over the number of leads that come in, meaning you cannot forecast? Selling a B2B product or service is not the same as selling a mobile phone. Buying cycles are long and complex and involve many stakeholders. Marketing is often made unnecessarily difficult, but in fact, the starting point is a good story and a thorough understanding of your target group. Real success comes when you are present and share valuable information that helps (potential) buyers in their decision-making process. You do this by being present on the channels where your target group is actually located. I have helped companies that are in the same boat with a solid strategy and solving this puzzle. I provide a long-term strategy and am a reliable advisor. I guide you through the B2B marketing landscape and have the capacity to implement plans. Go for predictable growth without costing you extra time and sky-high invoices. Over the past 7 years I have run B2B companies such as Gradient, Peecho, ContentKing and Webfleet with their marketing. Nice, but what did that get them, you ask? Helped Webfleet increase their SEO requests. Set up the complete go-to-market strategy for Peecho and doubled the number of inbound leads. Helped Gradient implement their account-based marketing strategy. What exactly I can help you with: → SEO and content strategy (deep expertise) → Account-based marketing: achieve 80% of the result with 20% of the budget with a targeted focus on your ideal customer → Help you map out your ideal customer profile → Help you determine which channels to put money into for the best results → Google Ads, LinkedIn Ads, lead gen automation (broader expertise) If you made it all the way here, I suggest having a cup of coffee 😉

Developer's avatar

I look to the future while balancing the classic with trends.

Consulting
Design
Growth strategy
SEO
Social media

Savvy Internet professional with two decades of online experience. Able to quickly review almost any website and immediately provide at-length, in-depth, actionable analysis designed to foster bottom-line growth. Dynamic part of back-to-back successful technology company exits. Jupiter Communications (IPO) was a company that helped shape web business for multiple Fortune 1,000 clients via proprietary "online intelligence" that forecasted the future. Gained incredible experience as a very early employee with start-up Afternic.com - a virtual stock market for domain names, as the company was on the cutting edge of creating “community”, specifically surrounding connecting buyers and sellers (acquired by Register.com). Worked at Register in New York City until moving to Portland, Oregon. Successes achieved, coupled with the aforementioned move, allowed for a new perspective and personal evolution that lead to involvement with multiple non-profit organizations. Volunteering beget a past position as the Development Director at Oregon Literacy. A Board Member appointment with Store to Door increased the ability to make a positive impact on those in need and also was excellent in terms of attaining further executive level experience. Honored to be recognized as a "Point of Light" volunteer business consultant (top 3 out of over 1,500) with MicroMentor. Founded and still operates All Fantastic, a full-service web firm concentrating on development, design, marketing and consulting with a wide variety of companies. Strategically analyzing business issues and crafting effective online-oriented solutions is a consistent occurrence. Keying on bringing accentuated vision to ventures is an area of strength.

Developer's avatar

I am Marketing Technologist

Consulting
Content
Growth strategy
Marketing automation
Social media

Marketing and Technology Expert Kenneth Onwuzolum is a seasoned professional with over 12 years of extensive experience in the dynamic intersection of marketing and technology. His expertise spans across diverse industries, where he has consistently demonstrated a remarkable ability to leverage cutting-edge technologies to drive impactful marketing strategies. Throughout his career, Kenneth has been at the forefront of pioneering digital transformations, harnessing the power of data-driven insights to develop innovative and high-impact marketing campaigns. His strategic mindset, coupled with a deep understanding of consumer behavior in the digital landscape, has led to numerous successes in increasing brand visibility and market share. Kenneth's proficiency extends beyond traditional marketing channels, encompassing a keen grasp of emerging technologies, including AI, machine learning, and blockchain. This unique skill set has allowed him to develop forward-thinking strategies that adapt seamlessly to evolving market trends. As a thought leader in the industry, Kenneth is dedicated to sharing his knowledge and insights through speaking engagements and publications. He is committed to driving excellence and innovation in the marketing and technology domains, empowering organizations to thrive in the digital age. Connect with Kenneth Onwuzolum to tap into his wealth of experience and gain a strategic edge in the rapidly evolving landscape of marketing and technology.

Developer's avatar

Experienced PPC Marketer| Data-Driven & Creative Strategist

Analytics
Paid social
PPC

I have over 4 years of experience in PPC marketing, and I also possess some knowledge and experience in SEO, email, and content marketing. My strong suit is analytics – uncovering the narrative hidden within raw numbers, graphs, and tables. Recently, I delved deep into automation in PPC marketing, including smart bidding and conversion tracking. 📈 But while technology is advancing rapidly, and paid advertising platforms offer a wealth of options for targeting and bidding, It remains the responsibility of a skilled marketer to ask essential questions 🧐 -Who is our target audience? -Where do they stand in the conversion funnel? -What messages or experiences do they need to establish a positive relationship with our brand, potentially leading to a purchase? Over the past few years, I have managed PPC campaigns for SaaS companies in both B2B and B2C, ranging from $10 individual purchases to $200 monthly subscriptions. I have also worked with high-traffic magazines. Among the strategies I have implemented or been a part of, and observed their positive impact: ✅ Improved conversion tracking: For one account, I transitioned from focusing solely on purchase conversions in Google Ads to tracking all steps users take before making a purchase, such as visiting the website, signing up, or filling out forms. This approach broadened the audience Google's automation deemed valuable, resulting in a doubled revenue within a few months. ✅ Restructured campaign keywords and match types based on keyword meaning, intent, and performance, thereby enhancing the effectiveness of smart bidding. ✅ Utilized remarketing strategies: Not every campaign should be solely focused on sales. Sometimes, it's about building brand awareness, acquiring leads, and preparing the audience to make a purchase when the time is right. This approach proved particularly effective with social media campaigns.

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